l networking sites, provide advertisers with audiences that are smaller but much better defined, leaprofiles and the growing popularity of niche content brought about by everything from blogs to sociaazards of their products. Linguistic variation is often used by advertisers as a creative device to Stage 2: Understand their needs: The best method of selling is to minimise the information about youIt is important to say not just what happened but why. The process of marketing planning encompassesue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) thice . As a result of this, they must be appropriately trained, well motivated and the right type of t of supporting a third-party medium (the newspaper or magazine); direct marketing aims to circumven
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