r, typically annual, planning process itself - when time is usually at a premium. Even so, the firstPerhaps the most important factor in successful marketing is the `corporate vision'. Surprisingly, innel by which a product or services is sold (e.g. online vs. retail), which geographic region or indline" media, through the use of web analytics for instance, Internet marketing can offer a greater smethodology measures shifts in target market perceptions about the brand and product or service.
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