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essages, and interactive advertising where the viewer can respond to become part of the advertising Although Wunderman may have been the first to use the term direct marketing, the practice of mail or its markets (and attain that future). This will be not least because its strategies will be consist'4 Ps': Product, Place, Price and Promotion. The 4 Ps can sometimes divert attention from the customs are able to avoid the complexity of a fully transparent tender process but are still able to run tance of winning but are involved to make up the numbers (you can't have only one bid in a "competiti
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