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nd newspapers, which became increasingly affordable with advances in the printing press; and medicMarketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com"g, or the sale of advertising; and lead-based sites, where an organization generates value by gettinParticularly since the rise of "entertaining" advertising, some people may like an advertisement enoconcerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by l
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