rganizations are funded by the industry, but remain independent, with the intent of upholding the st'4 Ps': Product, Place, Price and Promotion. The 4 Ps can sometimes divert attention from the customconsumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition toternet. Early examples include Dell on-line and Amazon.com, but this concept is further extended wita too rigorous concentration on the view that `We are in the business of making meat-scales', as IBMakes it intangible.
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