essages, and interactive advertising where the viewer can respond to become part of the advertising o multiple sponsors. Previously, Dumont had trouble finding sponsors for many of their programs and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising cg, or the sale of advertising; and lead-based sites, where an organization generates value by gettin but was forced to repeal it after six months, as a result of a concerted effort by national commercEmbedded advertising or in-film ad placements are happening on a larger scale now than ever before. eved and 'when' results are to be accomplished, but they do not state 'how' the results are to be actions.
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